CEO of The Charles Group. Cannes Lion winner. Five-time Inc. 5000. Championing Brandformance, where brand strategy meets performance accountability.
Strategy-first creative agency serving Fortune 50 brands. Cannes Lions-winning, five-time Inc. 5000 honoree. Offices in New York, Chicago, and London.
Investing across emerging and established fund managers. LP positions spanning equities, real assets, and international real estate.
Something new is in the works. A new platform at the intersection of intelligence and opportunity. Details coming soon.
Aaron co-founded The Charles Group in 2011 with his sister Samantha Edwards. With almost identical views on brands, businesses, and the creative landscape, they set out to build an agency with a difference.
That conviction built a firm that now serves Fortune 50 clients across luxury, lifestyle, and financial services (including Cartier, HP, St. Regis, Boston Consulting Group, and IBM) from offices in New York, Chicago, and London. The work has earned a Cannes Lion, D&AD Pencils, Webby Awards, and a reputation for creative excellence that moves numbers.
Before building The Charles Group, Aaron studied and worked in finance, a background that still shapes every engagement. He leads with analytical rigor: financial modeling, forecasting, and business-case development that turns marketing from a cost center into a growth engine. He has spent over a decade championing "Brandformance," fusing brand strategy with performance accountability to solve for the business challenge, not just the marketing challenge.
He is based in New York.
Aaron Edwards is available for keynotes, executive workshops, panels, and guest lectures on luxury brand strategy, the business of creativity, and the intersection of marketing and finance.
For keynote bookings, media requests, or professional inquiries, reach out directly.